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William Hill is a name that every sports bettor and gambling enthusiast in the UK and Europe recognizes. In the year 1998, William Hill Company started its online operations, offering a hoard of betting options to people in the UK. The casino is owned and operated by WHG International Ltd. It is licensed by the Government of Gibraltar, and is regulated by the Gibraltar Gambling Commission. online casino ensures strict adherence to the Gibraltar laws, and takes the necessary measures to prevent underage players from wagering real money on the site.

The variety of games and the lucrative incentives that it offers, combined with the value and trust that it has created with its brand name, makes one of the best online casinos in the industry today.

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Software and Graphics

In the beginning, online casino and poker room were powered by Cryptologic software. But in 2008, the casino got into an agreement with Playtech and transformed into one of the best online casinos in the world. Playtech software is easy to install and use, and ensures a smooth and uninterrupted gaming experience. The graphics of the site are neat and not very bright. So even if you play for hours, you won’t be straining your eyes.

The casino site is neatly arranged into different sections such as promotions, deposit, cashout, and games. The games section lists all the available games on the site, while the deposit and cashout sections are for banking. The site can be accessed in almost 20 languages and features a ‘Getting Started’ section to help first time players on the site.

You can download the software to play games on your computer, or you can access your choice of games through your browser, using the instant play version of the games. The audio and video quality of games is more or less the same, whether you play in the browser or the downloadable version. However, the features of the games and the number of games you can have access to is better in the downloadable version, than it is in the browser version.

Game Variety

William Hill offers over a 100 casino games for real money. The games you can play include the classic versions of blackjack, roulette, poker, and their variations. Blackjack fans can try variations like blackjack switch, blackjack surrender, and pontoon. If roulette is your favorite game, then you can enjoy European and American roulette variants, along with a condensed version of the game called Mini roulette. Table games you can play include Sic Bo, baccarat and of course, craps. features an exclusive collection of slot games that are developed by various companies like Playtech, Cryptologic, WagerWorks, Evolutions Gaming and more. The site features the regular slot games, progressive games, and a host of other single line and multi-line slots, and video multi-spin slots. The progressive jackpots on the site can fetch you huge cash prizes that can run into millions at times, if you are lucky.

The casino features the popular Marvel slots like The Incredible Hulk, X-Men, and Fantastic Four. Some of the progressive slot games you can play here include Fruitmania, Diamond Valley, Safecracker, Gold Rally, Beach Life, Queen of Pyramids, Cinerama and Magic Slots.

William Hill Poker Room

William Hill has an exclusive online poker room to accommodate the growing number of people who enjoy this card game. This poker site may not be the best, but it is good enough for the beginners and the budding poker professionals. is also regulated in Gibraltar, and attracts a decent amount of traffic on a regular basis.

The poker variants you can enjoy here include Texas Hold’em, Omaha high, Omaha Hi Lo, and seven card stud. Besides the large number of cash games and sit n gos that constantly take place on the site, William Hill also hosts poker tournaments and freerolls with attractive giveaways. The site runs a number of guaranteed tournaments, where the prize money can go as high as $200,000, or even more. Some of the poplar tournaments you can take part in include the All-In Madness, Jackpot Sit and Go Tournament, the Sunday $200,000 Guaranteed, the Saturday $40,000 Guaranteed and the Friday $60,000 Guaranteed.

From time to time, Will Hill poker room also hosts special satellite tournaments to give away free packages for major poker events like the WSOP, the WPT, the European Poker tour, The UKPT, and the Irish Poker Festival. If you are good at the game, you can win one these packages by spending a minimum amount on the buy-in, given that the site is usually frequented by amateurs and casual players.

Poker and Casino Bonuses and Promotions

The bonuses and incentives offered by casino and poker room are good enough to draw a good amount of player traffic to the site. Casino players can benefit from the welcome bonus, which is a match bonus of up to £150, and the Refer-a-friend bonus, which is a fixed amount of £50. The site also offers a mid-range deposit bonus of £350 for deposits above £500, High-Roller bonus of £500 for deposits over £1,000 and a VIP bonus of £1,000 for deposits of over £3,000.

Bonuses are also offered for the second deposit you make into your casino account. Special bonuses like ‘payment method’ deposit bonus are also offered for casino players. Poker players on the other hand are offered an initial deposit bonus of 200%, up to of £1,250.

Sports Coverage

As one of the largest online bookmakers today, offers betting services for a wide range of sporting events. The betting site covers almost all the events in popular sports like football (soccer), athletics, greyhounds and horse racing, rugby, American football, basketball, baseball, and motor racing. Considering that William Hill is based in the UK, you will find that football is the most dominant sport on the site. But that does not mean you won’t have a chance to wager on the events in other sports.

Some of the main events you can bet on through this bookmaker include Football World Cup, Euro Championships, and even league competitions from across the world. WilliamHill also covers the famed NFL championships, Super Bowl and NCAA that are popular in the US. In addition to that, you can bet on major tennis tournaments, horse and greyhound races in the UK and Ireland, and cricket matches from around the world.

Betting on less popular sports like darts, snooker, rowing, cycling and hockey is also possible through the sportsbook.

Betting Options and Features

The bookmaker may have been in the market for a long time now, but has not warmed up to offering the best margins in the industry. The odds offered for major leagues covered are decent and good enough for a casual bettor. The types of bets offered include single and multiple bets, forecast and tricast bets. The odds are offered in Decimal, American and fractional formats and are not often changed.

Members of the sportsbook can watch live streaming of their favorite sports through the online WHTV, although this is restricted only to mainstream sporting events. Besides online betting, offers betting services through phone and mobile applications.

Sportsbook Bonuses and Promotions

Online sportsbooks are chosen considering the odds they offer, and not really for their bonuses or incentives. But with every online sportsbook vying to attract customers with the best possible odds, offering incentives becomes a must. is one of the few online bookmakers that has realized this, and offers a few cash incentives to keep its bettors on the site.

The site promises the best odds for greyhound and horse racing, and has a special £25 Risk Free financial betting offer that you can benefit from. If you bet through the Day Trader option and lose, up to £25 of what you lose in 24 hours will be refunded to your account. The site also has a special promo called Match Winner, which focuses on a specific sporting event of the day, covered by William Hill.

Banking and Security

Making deposits and withdrawals to and from your William Hill account is easy, considering the host of banking options it offers to you. The sportsbook accepts Visa, MasterCard and Maestro cards, e-wallets like PayPal, Neteller, Quick Cash, Ukash, Poli, Skrill (Moneybookers), ClickandBuy and PaySafeCard. Withdrawals can also be made through the same methods. also has the necessary security measures in place to protect any data you share on the site. The banking pages are encrypted and the site refrains from sharing your personal data from any third party unless required by the law. Considering that the site is licensed in Gibraltar, you can rest assured that it won’t resort to any unlawful means to rid its members of their money.

Customer support

The customer support team is one of the best. Even though the site offers support only through email, you can be sure to get the assistance you need in time. The support team of the bookmaker is efficient and able to handle any queries you have on sports betting online. The response time of the support team is also pretty fast, considering that email is only way to contact them.

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